Chinese Takeover of Indian App Ecosystem
The way Tik Tok thrilled the India market, it’s almost compete you tube.
In 2019 the top apps of google play store are Chinese. China have kept a hold on Indian app bazaar and it seems that by next 3 years all top ranked apps will be driven by Chinese only.
How it emerges suddenly
It’s not happened all of the sudden but, if we go back in 2017 and check there were over 20 Chinese apps amongst top 100 google apps which were served for all the categories equally. The success story goes to next year which is 2018, so by 2018 the Chinese apps hold was increased to 47. Chinese Specially the chat rooms like you star which was downloaded by many Indians along with Rozbuzz the entertainment app was the other most downloaded app by the Indians. Likewise Share IT to transport the local phone files was the most downloaded one in the year 2017-18.
India is becoming the test and trail country for Chinese and other global apps. Indian generally gives a strong responses to new apps, and China knows it very well hence they do launch in India very quickly.
TikTok have been like a boom in India, rural, urban anywhere any age all were seen involved in enjoying TikTok app to showcase their hidden talents through funny videos. Reponses of Tik Tok was the top one as compared any other part of world. Tik Tok is owned by Byte Dance which is a Chinese company and that have many other apps which are quite popular in India. Helo is another example which kept popular in Indian in a very less time with over 10 million downloads.
Also Read : Why Amazon Partially exit from China
Reason for Chinese apps to be more popular-
Cheap to pocket, easily accessible, spicy content, quick conversion, fast TAT, conclusion based, user friendly and also safely secured.
The above qualities generally an app user look for and specially and Chinese know Indian users taste and expectations so they take care while developing such apps that it should be Indian users friendly and should match with their thought process. Like TikTok a very simple app which was easily joined with whats’ app to show your videos to others. Indian downloaded this app from the day one and now I think over 20 million users are using Tik Tok.
The way China is accelerating its speed in app world, Indian apps will be thrown back even from top 100s and only Chinese apps will get a place in every Indians heart and also in google store’s top list. China plays smartly in development as make it so handy to be operated by any age group and gives the spicy output in a very lessor process which attracts the users to download the app.
Also Read : Inside the Digital Marketing Markets of China