India the fastest growing country is equally growing over internet using. In last quarter alone India there are over 20 million internet users have been added who are searching various contents on google, and the best part is the users are of every age group.
“Online” a tag which confirms then someone is sitting over the internet for some task. In India at one particular time over 300 million users can be find online.
The search engine can search anything for you and that is why people sit and starts searching anything they ant. It can be from business to marketing, education to exams, smart phone to laptop, religious to porn, everything is easily available in readable, audio and video form.
The searches have endless topics and endless people of every age.
However, there is a trendy data to showcase a special residing of people search to what:-
Urban people between 28 to 50– They search the topics related to business, finance, insurance, investment and automobiles. This segment of metro people basically are from service class so they generally look for some better saving investment plans, insurance for their families, the new car they want to buy etc.
Rural people between 28 to 65 of age– As per the data base of many surveyors, the over 10 million users are from typical villages, still because of their interest on internet, they use google to search life style, porn and sports related things.
Metro cities kids– As per Google’s latest survey of 2019 there are over 20 million teen kids in India both boys and girls are looking for porn and gaming zone related searches.
Google generally gives certification about search content, as it has to be available for eligible age groups. However many kids generally ignores the age sign and try to open the contents hence it makes the usage becomes high.
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Modes of search
In Google search engine, one can find the contents in any form i.e. image, video, audio, voice and readable. As per the latest search engine report from Google in Jan’2019 the voice search have been tremendously increased because it can be operated so easily without typing. One can use its device remote or mobile phone to give instruction to search engine desired result.
In second number, its video related search people do. There was a time when people used to do Video related searches only when they had a requirement of any movie or porn related content but now it is not only limited till cinema related video, now people use Google to see videos of factory products, cars making, mobile phone making, food preparing videos etc.
Females have been the topper who have searched video related search for cooking classes, sand same way many person from 40-50 ages have been found watching auto industry related videos. People of age more than 60 have been found in searching porn contents which is again a shocking information because they have kept the youngers far behind in searching the adult contents.
Contribution of digital marketing in google search
The today’s business’s success is somewhere depend upon its publicity. There was a time before internet boom when the business were depend on TV media or print media. Digital world have given a different definition to business ads and now many people search google to see what are the product details there in the market and which one is good for them. Consumer to supplier, to make everyone is creating a digital chain to promote and review of the products. Being a consumer you can put your comments over a product which you found bad while using, now basis on user experience your content will be seen any others through google search and they will drop the idea of buying that product. Somewhere google search is also spreading awareness amongst consumers and business entrepreneur to use and supply the best quality.
Conclusion- As per the current survey of KPMG, if we multiple the growth rate of users using Google search engine then by 2025, generation of more than 5 years age will be 100 % covered under internet users and search engine users. Let’s end with a hilarious note that “Tell possible ways to find my footwear I lost in temple yesterday”…google may throw some result for this as well. Try it!!!!!!!!
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