In a country where students are pushed to opt for engineering, medical and management by their parents, Aanchal Gupta faced the same and chose to opt engineering. With so many responsibilities and burden on her shoulder after her parents passed away, she started a part-time job. Being good at writing, she did freelancing in her college days and learned to develop skills in audio and video editing. With such responsibilities, she was also concerned about her long term career plan. She found herself being interested in social media. Social media marketing and other digital marketing opportunities caught her attention so intensively that she decided to go for a long term career building in the field of it. She came up with the idea of starting a digital marketing company with the vision of bringing digital marketing options to the cities and towns in India and make opportunities in the jobs for the job seekers.
Brand Balance is what we see right now. She not only built a platform in digital marketing but also in app development, web management, content management, etc.
With the emerging new technologies and social media influences in our daily life, traditional marketing is going to be extinct in the coming days with the flourishing of digital marketing. The world is witnessing a huge growth in the use of the internet. People are becoming familiar with the internet and social media as well as using smartphones, computer, tablets, and other gadgets.
India is emerging as one of the most economically powerful countries in the world. Youngsters in India are now showing more interest in digital marketing apart from choosing other courses like engineering, medical, management and other private or government services. Most of the youngsters are tech savvy and spend most of their time in social media. They look for a career that is capable of helping them to make their career in this niche.
In a very short time, they have been an exponential growth in the use of mobile phones and social media in the country that resulted in diverse opportunities in the field of digital marketing.
A lot of the major business regarding the product and services have been getting more customers through digital marketing than the traditional one. This is the reason why traditional marketing strategies are being replaced by digital marketing.
Therefore, with a lot of careering options, it leads to huge employment opportunities. These opportunities are attracting jobseekers from different domains too. Jobseekers from engineering background are the most in numbers. Growth in a number of engineering graduates is facing the scarcity of job in their respective domain fields. even, they are not being paid well after investing a lot in during their graduation.
Talking about the aspirants who are willing to grow their career in the field of digital marketing is not just limited to those of the engineering background but also attracting the graduates from management and other various domains.