How to Create a Successful Social Media Campaign
The basis of marketing has changed over the last decade ad this is where the social media has come in to play a major role. Without your business doing the buzz over social media, there is very less chance of it scoring any big in the market. A successful social media campaign is a must for all the brands out there to make a mark. Here are some of the tips to create a great social media campaign-
Before you start the campaign it is essential to know about the goals that will be achieved by the business through the campaign. In this period of enhanced marketing, the primary aims of such campaigns are mostly- lead generation, brand awareness and also direct sales.
Know the rules of the game well
Make sure that you know all the rules and guidelines of the platform that you are using to get the business going. For example if you are doing it in Facebook then make sure that you know about the various rules of declaring the winner and whether you are eligible to share the same through the timeline or not. Violating any of the rules will disqualify your campaign and hence all the hard work will go to vain.
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It is to be kept in mind that every social media platform has its own search engine through which users search various topics to know about them. You need to use social SEO to know about all the keywords that can be used in your content to get it a better rank on the engine and hence better visibility.
Great landing page
If your goal is to take the user on a separate page where they can fill out a form or maybe write their review about a product that you offer then it is recommended that you have a great landing page for the same. If you are sending the customers to the homepage then they get further confused and this is why it is recommended that you have a landing page for the audience.
Use of such social CRM is essential so that all the conversation that is going on for your business can be managed through one single dashboard. CRM such as Nimble will also offer you various tools to further optimize your content on the social media and get better response from it.
It is essential to follow up with the new contacts that you have achieved through the social media campaign. It can be done through regular online posting on the social media platforms and hence making a connect with the audience base.
If you are planning to get the social media campaign right then it is essential to make sure that these steps are followed to the core. It will surely make the campaign a super-hit for sure. If you have an idea then delay no more and get the best out of the campaign!
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