How to use Douyin short video (or TikTok) to engage Chinese customers

As the Chinese market is taking all over the world, more and more Western countries are looking forward to investing in the Chinese marketplace. With the growth of Douyin, popularly known as TikTok outside China, the graph of investments into the Chinese marketplace has grown immensely.  Within 1 year of the launch of Douyin(or TikTok), it has over 100 million registered users worldwide and the videos on Douyin are viewed for over a billion times a day. 

Douyin has been a hit since its launch because of its unique concept and amazing UI/UX. It has proved to be the highest rated and most used Video-editing platform because of its high-end design, structure, compatibility and interface.  Western Companies who are trying to establish themselves in the Chinese market place can successfully use Douyin to engage Chinese customers. 

There are many ways for Companies outside China who can establish themselves well in the Chinese market using the Douyinuse Douyin Short Video(or TikTok) to engage Chinese customers. All you need is a little bit of smart work and well-planned strategy. Douyin is a well-established platform and your brand can reach millions of users if your strategy is good. 

Below are the Ways to use Douyin short video (or TikTok) to engage Chinese customer 

1. Engaging Content 

The first and foremost thing that you should keep in mind while promoting your brand across Douyin(or TikTok) is the content part. Audience-engaging content on Douyin has been the most trending and successful content till date. Avoid doing direct advertising, instead create content that looks genuine and relatable. Creating genuine and fresh content is the key to establish yourself on Douyin and grow your brand. 

2. Using a Brand Face 

It is important to use a fresh and genuine Brand face for establishing & promoting your brand. The best way is to direct approach a KOL(Key Opinion Leader) and promote your brand in partnership with them. Although KOL partnership is expensive, but in most of the cases have generated the appropriate results. This can prove to be an effective way to use Douyin Short Video(or TikTok) to engage Chinese customers. 

3. Creating Hashtag Campaigns 

Another most effective way to populate your brand among the Chinese marketplace is to create Hashtag campaigns that engages users. You could tell the users to participate in these campaigns by sharing their own content and videos, hence populating the hashtag and as a result your brand. Also, you can give the shopping cart link to the videos for maximum conversions and brand promotion. 

Creating Genuine and Engaging content, Using a well-known or Fresh Brand Face or KOL, along with Creating Popular Hashtag Campaigns are the most effective ways to use Douyin Short Video(or TikTok) to engage Chinese customers. 

You can also use many other methods like Promotion on other social media handles, direct promotion, backlinks, etc. But using Douyin short video (or TikTok) to engage Chinese customers is the most effective method to you for establishing your brand in the Chinese marketplace.

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