With the start of 2018, Digital marketing is booming in China with the introduction of trends like “The Emerging Impact of 3rd and 4th Tier Cities”,” The Dominance of Short-Video Content” and others. Currently, every organization in China, whether it is small or big, related to products or services is booming while going in line with digitization. To achieve its business goals, every firm is fixing up with different technology and online services.
As per the latest survey, there are more than 130 registered Digital Marketing companies working in China. Due to population and immense technology production of China, Digital Marketing markets will keep growing. On average, China has more than 800 million active online users in a day. Few important search engine and social media platform listed below which helps to acquire the maximum number of business and traffics.
1) Baidu: Baidu is the largest search engine of China and second largest of the world followed by Google. On average, more than 500 million searches records in a day. Though its algorithms are not as transparent as Google still it is most trusted search engines of today’s date.
2) We Chat: We Chat, social media application, has become very influential in China and it as linked with the Chinese government since 2011 when We Chat introduced the first time in China. Currently, WeChat is poised to take on an even greater role: an initiative is underway to integrate WeChat with China’s electronic ID system.
3) Mini Video Apps: Internet users in China mainly uses their computer for search engines. They prefer using their mobile phone instead of a computer for social media and video play. As many mini video playing applications are launching in China like Douyin Short Video (generally known as Tik Tok ), Kuaishou, Xigua video and others helping in booming Digital Marketing in China through Video Ads.
4) Shopping Websites: E-commerce in China is always a huge and important market. More than 589 billion dollars were spent in e-commerce in China and 60% internet users of China made purchased at least a single product or service. In China, the phenomenon of e-commerce is so important that it employs 2.5 million people. The Chinese e-commerce market has been experiencing very strong growth for several years. China left the United States way behind in terms of the size of its e-commerce market. Ali Baba, Online Ecommerce store is one of the most famous and renowned online across the globe and founder of this online Market place is Jack Ma.
Concluding, China is one of the countries who is growing brilliantly with the help of the production of excellent technology and services. Digital marketing agencies are there to promote and giving values to those technologies and services. In China, Engineers also working on Artificial Intelligence so that they can make internet searches more user-friendly and less time-consuming. It is always a great plan to go with digitization in China as it has tremendous future because of production of different technologies on a regular basis.
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