Before we proceed with scope of digital marketing let us firstly understand this industry. Digital Marketing is a process where we use Digital platforms like emails, videos, search engines and applications to reach out the potential clients who are willing to buy products and services of the company. It is a booming industry which helps companies in marketing their products/services online rather than traditional marketing that has reach out to some extent. The people preferring internet over traditional retailers,80% of Indian Brand spends more than 20% of their marketing budget on digital marketing. It has been calculated that digital marketing considers an exponential growth and by the end of 2020 it is expected to generate over 30 Lac jobs per year. More businesses are realizing the importance and potential of good online importance.
As the number of users in Internet and Mobile is increasing in India, so an average Indian spends more time on Internet than T.V, so adverting happens more and more where user spends more time. So, companies hire their own digital marketing and SEO specialist, hire a digital marketing company or look for freelancers to market their products/services in effective way. People are engaged more on internet to find things they need. They rely on Internet sources to find genuine information so that they aren’t exposed to fake things in the real world. Thus, digital marketing strategies are in demand.
I hope you have understood the Digital Marketing concept in precise way.
As more and more entities join the online bandwagon for wider market-reach, the job opportunities in digital marketing are ever growing. As digitization continues across industries, companies across the world from startups to established corporate are seeking digital professional with relevant experience. Digital titans such as goggle and Airbnb are always on the lookout for new talent this field, Digital marketers can afford picky to be picky about the type of company they’d like to work for. Here is the list of the various digital marketing positions available those seeking a career in this stream: –
It is widely said that “Being Global”. And this is the reality. Through digital platforms like Facebook, twitter, Instagram, LinkedIn, one can reach to the audience of any corner of the world. The reach of these social media is so huge that you can connect with almost everyone now. Many companies from USA also prefer Indian Digital marketing agencies to plan out their social media campaigns. Many people are doing business in India whose target audience is the USA only. So, anything is possible with social media.
In order to transform the entire era of public services through the use of information technology, the Government of India has launched the Digital India programme with the vision to change India into a digitally empowered society and knowledge economy. Now, the opportunities are not only available in metro cities but also in small towns. Stop debating over the choices and get to know what the benefits it holds.
The government’s e-marketplace is increasing. Government is coming up with many projects under digital initiative for the youths of the country.
Indian Prime Minister announced that by 2020 on the digital space there would be more than 30 Lakhs available to the students. During the launch of Digital India week many industries joined hands with the government to make e-India a reality.
Email marketing has the highest ROI of any marketing method. It returns $38 in revenue for every $1 you spend. About 20% companies are seeing an ROI of $70 to $1 spent. Email marketing is a conversion machine. As a small business, cost-effective is your ultimate priority is the measure of the profit or loss that generates on your digital marketing campaigns, based on the amount of money you have invested.
When the database of your customer is linked with your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and their requirements so you can market effectively to them. It is a powerful tool where a company knows what you want to buy before you’ve even thought about it. In this way you can present the right product to the right customers at the right time. Many customers are willing to pay for that unique experience even they share their personal data for personalized experience and recommendations.
Surround yourself with the people more talented than yourself. The people you meet will be your ongoing support network when you run into problems as well as help to open doors to opportunities you might not have otherwise found. Attend industry meetups and conferences in your area to nature relationships with your digital marketers and enhance your skill set through in-depth workshops, webinars, videos, certifications and presentations.
Last but not the least, Marketing Analytics is process of measuring, managing and analyzing the market performance to maximize its effectiveness and optimize return on investment. It allows marketers to be more efficient at their job and minimize wasted web marketing dollars. It is one of biggest advantage to do business in digital era is having ability to track and analyze the results with help of digital analytics. It provides needed vision to see where you’re going and if your efforts are paying off.
Ultimately, there are huge opportunities for digital professionals across roles and industries. As Digitization continues at a high pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in the organization and drive more business objectives such as leads, revenue and brand awareness. That is why we have done a research and have come up with some facts and figures that will help you decide the worth of digital marketing before it is too late.
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