China is the second largest economy that’s come after USA. Over the time China is developed as a hub of the marketing industry. China is one of the most restricted countries in the world in terms of the internet and social media. We all know Social Media doesn’t need an introduction. It’s part of our life without which life is impossible. Think about the situation when you left your phone while leaving. Social media these days is a digital transformation which is used to share information, content, ideas, careers information, videos or any other form of communication you can think of.
Twitter, WhatsApp, Facebook, LinkedIn, YouTube are very popular everywhere but not in China. Yes, you read it right. These all social media channels are blocked in china instead they have a created their social media channels to communicate. China monitors all its social media and messaging platforms with as many as 2 million internet police force, to stop criticism of the government and social unrest. That’s the main reason that china has banned all the social media platform we use. So here let me give you a contrast for the social media sites that are used in china.
WeChat: Replacement of WhatsApp. WhatsApp is mostly banned in china just at times it is accessible through VPNs. WeChat has replaced messaging/calling WhatsApp and is very popular in china for messaging. In fact, it is also getting popular outside china too. However, WeChat is not just a messaging app instead it’s all In One app which has flight booking, restaurant booking, shopping, gaming, advertising etc. etc. Even it is used by various companies for business. With more than 1 billion active users, average time spent on this app is about 70 minutes per day by Chinese users.
Weibo: Replacement of Twitter. One of the most popular Social networking and microblogging sites where interactions happen through tweets but not in china. They have their twitter known as Weibo. It’s has features of both Facebook and twitter. It’s quite popular in young blood which mostly has cellular phones. A lot of companies and marketing agencies keep an insight of trending things here to target their prospective customers. Loads of pages are created here to start a discussion or to get opinion about certain matter due to large customer base.
Youku Tudou: Replace of YouTube. Every trailer be it a movie or a season or any video, YouTube is the one who shows this to world, however you know the other part. Yes, you guessed it right, it’s again blocked in China. In china top video sharing site is Youku Tudou. Since couple of months it’s is downfallen but still holding a good market share. With contrast to YouTube it is more professional centric than individual where analytics like demographics, location, language etc. are been analyzed by offline tools and shared with different companies.
Baidu: Replacement of google search engine or any other search engine. When you some information about anything, you go to google, search and get all possible page wise results. Oher popular search engines are yahoo, mdn etc. However, in China, it is Baidu that is used to search anything on web. Baidu tieba, is a keyword-based discussion forum like reddit where forum-based discussion style is used widely. Baidu Tieba’s parent company is Baidu.
Zhihu: Chinese Quora. Quora is one of the most famous question answer websites where people around the world post their queries and answer based on their knowledge and experiences. In contrast to quora, its content is quite big like more than 5k words which can be represented pictorially too with the help of graphs, charts or pictures. It also has a feature like Zhihu live which is like TED Talks where people share knowledge for around 30 minutes.
Tencent QQ: Replacement of Facebook messenger. A popular messaging app which is owned by WeChat like how WhatsApp messenger is owned by Facebook. It is more like desktop instead of mobile messenger app. Since it’s a desktop app, it’s not mandatory have a phone which makes it different from many messenger apps.
China has blocked most of the mainstream’s websites popular in many countries. One of the top most reason is data privacy. Today’s age is all about big data, IOTs and AI which is mainly driven by data. Whoever has more data can predict or know most of the things about users and their choices. That’s the reason China has blocked all these websites to prevent Chinese data sharing and created everything that is owned by themselves.
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