WeChat – A Social Chatting App which is also the most popular app in China, can prove to be an amazing opportunity to Businesses for advertising their brands. China is emerging as a profitable and constantly-growing market place and Western Brands from all over the world are looking towards investing in the Chniese markets. While there are many ways to advertise your brand on the Chinese Marketplace, one of the simplest and easiest way is to use WeChat app. Yes, you read it right. Today you will get to know about how WeChat – China’s largest social media network is ripe for advertising?
According to the China Statistics 2018, WeChat is one of the largest social media networks in the world and has seen an amazing drift in the past 7 years since its launch.
No doubt, It has become the most preferred choice of brands to advertise their products so as to enter in the Chinese Marketplace. So, if you are someone who is looking forward to entering into the Chinese landscape, then an in-depth knowledge of how WeChat advertising works is important to you.
The network on WeChat is always growing and evolving. More and more people are registering themselves to be a part of this social giant due to its UI and on-demand features. Users on this platform are looking for something unique everyday, and hence brands prefer WeChat for advertising as their first option to enter the Chinese market.
WeChat provides many different advertising options similar to Facebook, Twitter, etc. The Ads can be scheduled as per the demographics and needs of the brand. Also, there are various choices to design the Ads according to a Brand’s needs and essentiality. One of the most common types of Ads are the Feed Ads which allows Brands to list a couple of images/videos along with a little description of the product. This means you can easily and aptly present to your users what your product does and how?
The most amazing feature of WeChat is this one. This essentially proves the statement: WeChat – why China’s largest social media network is ripe for advertising?
WeChat allows different mini-apps to run within itself if the Apps satisfy the existing framework of WeChat. It means users with less storage can easily view many apps within WeChat itself without actually installing them.
What an amazing feature?
It can help advertise your brand more extensively if you have an app that suits the WeChat framework. Users can run the App live and it can help your Business grow like never before.
Also, when a user buys a product or sends a monetary gift to someone, they don’t have to switch to any other platform to pay for your product as they can directly use WeChat pay, hence increasing the chances of conversion.
What more do you look for? If you are a Brand planning to enter the Chinese market, then WeChat will prove to be the best advertising platform for you.